Tokyo 2020: Promoting the Creativity of the Global Metropolis
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Tokyo 2020: Promoting the Creativity of the Global Metropolis

Against the background of a global trend where more and more cities compete to attract creative and innovative talent, place branding has become a key success factor for cities worldwide. Tokyo is already a vibrant metropolis with a reputation of being a leading cultural hub for the art, fashion, technology and cuisine. But as the future host of the 2020 Olympic and Paralympic Games, what are Tokyo’s priorities beyond the immediate tasks of upgrading infrastructure and managing a large influx of visitors? How can Tokyo best project its creative identity to the outside world? This session will discuss strategies for Tokyo to further enhance and promote its long-term soft power influence.

Junko Inokuma - Deputy Director General for Press Strategy Assistant to the Governor Tokyo Metropolitan Government.

Adrian Monck - Head of Public Engagement Member of the Management Committee World Economic Forum.

Tak Umezawa - Japan Chairman and Partner A.T. Kearney.

Koji Inoue - Senior Vice President Christie's Ross Rowbury (Moderator) President and Representative Director Edelman Japan KK.


AMChamGLOBIS Insights is the digital media platform of the Globis University Graduate School of Management, a graduate business school founded in Tokyo, Japan in 1992 by Japanese entrepreneur, Yoshito Hori. In 25 years, GLOBIS has grown to become Japan’s largest business school, training more than 100,000 business professionals – with five campuses in Japan and overseas offices in Singapore, Shanghai, and Bangkok. The GLOBIS Insights platform serves business leaders throughout Asia, providing, article, videos, and events related to management knowledge and a globalizing Japan.


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