The Japan Brand: Promoting Japanese Culture to the World – G1 Global Conference 2014
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The Japan Brand: Promoting Japanese Culture to the World – G1 Global Conference 2014

Japan’s cuisine, fashion, and anime subcultures have already earned some faithful followers in different places of the world. But the multifaceted nature of Japan often seems to go overlooked – while being steeped in deep traditions and customs, Japanese culture is in a continual state of flux, with rapidly shifting fads and trends. How can Japan’s culture, lifestyles and values be effectively communicated on the global stage? This panel features a former Cultural Affairs Commissioner, a public diplomacy expert, and a renowned observer of Japan’s society and culture, oderated by one of the leading advocates of the Cool Japan initiative.

Richard Collasse - President and Representative Director, Chanel K.K.

Seiichi Kondo - Director, Kondo Institute for Culture & Diplomacy.

Nancy Snow - Abe Fellow, Visiting Professor, Keio University Tak Umezawa (Moderator) Japan Chairman, Director of the Board, A.T. Kearney.


AMChamGLOBIS Insights is the digital media platform of the Globis University Graduate School of Management, a graduate business school founded in Tokyo, Japan in 1992 by Japanese entrepreneur, Yoshito Hori. In 25 years, GLOBIS has grown to become Japan’s largest business school, training more than 100,000 business professionals – with five campuses in Japan and overseas offices in Singapore, Shanghai, and Bangkok. The GLOBIS Insights platform serves business leaders throughout Asia, providing, article, videos, and events related to management knowledge and a globalizing Japan.


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