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Scott Spirit moved to Shanghai in November 2006 to become WPP's China Strategy Director. He is responsible for helping develop and implement the overall strategy of all of WPP's businesses in China with a focus on Mergers & Acquisitions
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Scott Spirit

Scott Spirit moved to Shanghai in November 2006 to become WPP's China Strategy Director. He is responsible for helping develop and implement the overall strategy of all of WPP's businesses in China with a focus on Mergers & Acquisitions, Investments, Talent, encouraging cross-agency collaboration and investor and press relations. He also heads WPP Digital in Asia Pacific which entails managing acquisitions, investments and partnerships in digital marketing across the region.

Scott has a BA (Hons) degree in French with Management from King’s College, London. He moved to China from WPP in London where he spent three years working in the corporate strategy department. Prior to joining WPP Scott spent 2 years at Associated Newspapers working in a business development role on the Metro and Evening Standard Newspapers.
 
As a strategy director for WPP Scott Spirit faces a lot of challenges in the advertising world. Today, he shares with us his experiences of working with high profile figures, in this case, Sir Martin Sorrel, and shares with us what experience he has gained from this. He will also talk about his time with WPP and how this company has helped him to develop and grow in the advertising arena. Find out more about how he sees WPP evolving in this iTV Asia interview.

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MAD Men of China

The program is designed to give the viewer a deeper understanding of Advertising trends, local insights in China and an opportunity to learn more about the people who make are the fabric of the Advertising industry in China. The program will feature people who are working to push the boundaries of the industry and are facing daily challenges living and working in a foreign country.

Andrew_Collins

Host: Andrew Collins - CEO, Mailman Media Group

A proud Australian, Andrew completed his undergraduate degree in Media / commerce at Swinburne University of Technology, Australia. In addition he completed a year of study at California Polytechnic State University in San Luis Obispo, United States.
An entrepreneur at heart, Andrew has maintained a lifetime of ambition, innovation and a commitment to creative fulfilment. Following University, travelling, launching businesses (media, import, and acquisitions) Andrew became an accomplished entrepreneur by acquiring a small innovative media agency in Shanghai, China, in 2007.

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