Ivan Codina - Managing Director, La Liga - SEA, Australia, Japan & South Korea;
Loading the player...

How Consumer and Corporate Brands Can Reach And Engage Their Customers By Interaction With Sports Marketing And Media Entities

Ivan Codina - Managing Director, La Liga - SEA, Australia, Japan & South Korea

But why football? With a global audience of more than 3.5 billion locked onto the beautiful game and with over 300 million playing it around the globe… there’s no doubt that football is the worlds’ game. The choice of being associated to a club/league or player needs to be deeply thought out. You also need to consider the thoughts of your customers.

Ivan

IVAN CODINA
Managing Director
La Liga - SEA, Australia, Japan & South Korea

Ivan Codina is the head of the LaLiga regional office in Singapore. La Liga is the top professional association football division of the Spanish football league. Ivan’s role is to bring LaLiga closer to the football fans in Asia and to increase the LaLiga’s fan base.

Ivan has more than 15 years’ experience working in the Sports Industry and has worked the past 9 years in Southeast Asia. During this time he has held management and marketing roles at Dentsu Sports Asia, Red Card Global and the Singapore Sports Council.

Ivan’s role keeps him traveling almost all the time and his favorite thing to do during his spare time is to spend time with his wife and son. LaLiga is very committed to the Vietnamese football fans and will be conducting a series of activations in the Vietnamese market in order to start engaging with them. 

Articles


M2 Network Videos


2016 Industry Overview & Future Trends

Ralf Matthaes, ESOMAR Representative Vietnam

2018: The Year of Truly Multi-Media Campaigns

Phil Worthington - Managing Director, Millward Brown Vietnam

5 Questions Marketers Must Answer Before Creating A Video

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

BrandMagic Case Study

Oren Steinfeld - Co-Founder, BrandMagic

Building Brands Using Print, Digital & Social

Collin Crowell, Managing Director - Ringier Vietnam

Cinema Advertising

Jarrod Weber - CEO, WE Media

Content Chaos

Abhijit Das - Chief Strategy Officer, Leo Burnett Vietnam

Content Marketing via App Store

Tham Pham, Digital Marketing &

Content Marketing: You're Doing It Wrong

Dacey Calisura - Head of Strategy (Brand &

Crawling to the Future - Vietnam Media Scene

Ralf Matthaes, Managing Director - Infocus Consulting

Creativity in the Connected World

Alan Cerutti - Co-founder &

Creativity Without Borders

Kate Bayona-Garcia - General Manager, Leo Burnett Vietnam

Customer Experience Delivering on The Brand Promise

Jason Woolley - Chief Digital Officer, KPMG Vietnam

Customer Experience Performance

Carsten Ley - Head of Customer Experience, Lazada Vietnam

Developing an Old Business for a New Market

Truong Nguyen - Founder / CEO, Chopp.vn

Digital Marketing – Navigating the Regulatory Landscape

Yee Chung Seck - Partner, Baker & McKenzie Vietnam

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Pedro Baliza - Executive Vice President – Marketing, CMG Asia

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Long Tran - Marketing Director, PharmaCity

Disruption! Brands Vs Agencies - Panel Discussion Part 2.

Kirsty Toomer - Client Director, MindShare

Does Market Research Kill Ad Creativity?

Phil Worthington - Managing Director, Millward Brown Vietnam

Don't Wait For The Big Ideas...

Salauddin Sulaiman Sinnakandu - Senior Director Sales &

Engaging Consumers in The State of Mobile

Andrew Duck - Chief Technology Officer, Zinio

Five Trends Shaping Vietnamese FMCG

Dzung Nguyen - Director, Retail Measurement, Nielsen Vietnam

Fraud, Fakes & Facebook - How Marketers Can Survive in 2018 & Beyond

Oliver Woods - Director of Digital & Social Strategy, Red2 Digital

From Vietnam To The World – Can Vietnamese Brands Make It?

Phi Nguyen - Managing Partner – Indochina, World Franchise Associates

General Blockchain Landscape in Vietnam

Nicole Nguyen - Chief Marketing Officer, Infinity Blockchain Labs (HCMC)

Getting up Close and Personal with Mobile Research

Phuong Nguyen, Head of Qualitative - Cimigo

How AI is Changing Market Research

Richard Burrage - CEO of Cimigo Market Research / ESOMAR Vietnam

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How People React to Influencer Marketing Activities

Tang Gia Hai Lam - Deputy Director, Buzzmetrics

How to communicating Your Brand to the Multi-media Generation

Phil Worthington, Managing Director - Millward Brown Vietnam

How to Win The New Consumer in 2017

Thue Quist Thomasen - Co-founder, Decision Lab

How to work best with your Ad Agency and creative team

Michael Ton - Client Services Director, Mullenlowe Vietnam

Influencer Marketing

Jay Jin - Founder and CEO, CREATORY

Influencer Or Celebrity?

Peter Skalberg - CEO, Y&

Inside a Fashion E-commerce House

Yen Vu - Head of Marketing, Zalora Vietnam

Keep Calm and Blockchain on Marketing and Media

Kimble Ngo - ICO advisor, AmpMarketing Blockchain, Amblockchain.co

Marketing For Fan

Phua Koon Kee - CEO, Aquarius Vietnam

Measuring Digital Advertising

Jay Kumar Kamala - Head of Quantitative Research, Epinion Vietnam

Native Advertising Moving Beyond Display

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings