Long Le - Co-founder and CEO, PMAX;
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Performance Marketing

Long Le - Co-founder and CEO, PMAX

What is Performance Marketing? How to do Performance Marketing? See this report to know 3 factors you need to have to do performance marketing: media, people and technology.

Long-Le

Long Le
Co-founder and CEO
PMAX

Le Xuan Long is the Co-founder and Chief Executive Officer of PMAX – Performance Marketing Agency. His agency remains focused on its uniqueness in the market by focusing on high-quality performance marketing solution with strong analytical expertise, especially in the field of E-commerce.

Before founding PMAX, he worked for Lazada Vietnam for three years in a variety of roles including, Deputy Chief Commercial Officer – Head of Performance Management; Head of Operations Planning & Performance Management; and Chief Marketing Officer.

Long has a distinguished academic background – he attended MPW college and then Oxford University (United Kingdom), where he earned his bachelor degree in Economics and Management in 2008. After studying at Oxford he worked for as a consultant for McKinsey & Company for 3-1/2 years.

Articles


M2 Network Videos


2016 Industry Overview & Future Trends

Ralf Matthaes, ESOMAR Representative Vietnam

2018: The Year of Truly Multi-Media Campaigns

Phil Worthington - Managing Director, Millward Brown Vietnam

5 Questions Marketers Must Answer Before Creating A Video

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

BrandMagic Case Study

Oren Steinfeld - Co-Founder, BrandMagic

Building Brands Using Print, Digital & Social

Collin Crowell, Managing Director - Ringier Vietnam

Cinema Advertising

Jarrod Weber - CEO, WE Media

Content Chaos

Abhijit Das - Chief Strategy Officer, Leo Burnett Vietnam

Content Marketing via App Store

Tham Pham, Digital Marketing &

Content Marketing: You're Doing It Wrong

Dacey Calisura - Head of Strategy (Brand &

Crawling to the Future - Vietnam Media Scene

Ralf Matthaes, Managing Director - Infocus Consulting

Creativity in the Connected World

Alan Cerutti - Co-founder &

Creativity Without Borders

Kate Bayona-Garcia - General Manager, Leo Burnett Vietnam

Customer Experience Delivering on The Brand Promise

Jason Woolley - Chief Digital Officer, KPMG Vietnam

Customer Experience Performance

Carsten Ley - Head of Customer Experience, Lazada Vietnam

Developing an Old Business for a New Market

Truong Nguyen - Founder / CEO, Chopp.vn

Digital Marketing – Navigating the Regulatory Landscape

Yee Chung Seck - Partner, Baker & McKenzie Vietnam

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Pedro Baliza - Executive Vice President – Marketing, CMG Asia

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Long Tran - Marketing Director, PharmaCity

Disruption! Brands Vs Agencies - Panel Discussion Part 2.

Kirsty Toomer - Client Director, MindShare

Does Market Research Kill Ad Creativity?

Phil Worthington - Managing Director, Millward Brown Vietnam

Don't Wait For The Big Ideas...

Salauddin Sulaiman Sinnakandu - Senior Director Sales &

Engaging Consumers in The State of Mobile

Andrew Duck - Chief Technology Officer, Zinio

Five Trends Shaping Vietnamese FMCG

Dzung Nguyen - Director, Retail Measurement, Nielsen Vietnam

Fraud, Fakes & Facebook - How Marketers Can Survive in 2018 & Beyond

Oliver Woods - Director of Digital & Social Strategy, Red2 Digital

From Vietnam To The World – Can Vietnamese Brands Make It?

Phi Nguyen - Managing Partner – Indochina, World Franchise Associates

General Blockchain Landscape in Vietnam

Nicole Nguyen - Chief Marketing Officer, Infinity Blockchain Labs (HCMC)

Getting up Close and Personal with Mobile Research

Phuong Nguyen, Head of Qualitative - Cimigo

How AI is Changing Market Research

Richard Burrage - CEO of Cimigo Market Research / ESOMAR Vietnam

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How People React to Influencer Marketing Activities

Tang Gia Hai Lam - Deputy Director, Buzzmetrics

How to communicating Your Brand to the Multi-media Generation

Phil Worthington, Managing Director - Millward Brown Vietnam

How to Win The New Consumer in 2017

Thue Quist Thomasen - Co-founder, Decision Lab

How to work best with your Ad Agency and creative team

Michael Ton - Client Services Director, Mullenlowe Vietnam

Influencer Marketing

Jay Jin - Founder and CEO, CREATORY

Influencer Or Celebrity?

Peter Skalberg - CEO, Y&

Inside a Fashion E-commerce House

Yen Vu - Head of Marketing, Zalora Vietnam

Keep Calm and Blockchain on Marketing and Media

Kimble Ngo - ICO advisor, AmpMarketing Blockchain, Amblockchain.co

Marketing For Fan

Phua Koon Kee - CEO, Aquarius Vietnam

Measuring Digital Advertising

Jay Kumar Kamala - Head of Quantitative Research, Epinion Vietnam

Native Advertising Moving Beyond Display

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings