Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.
Host: Sam Flemming - Founder/CEO, CIC
Considered a pioneer in China's Internet Word Of Mouth (IWOM)
development, Sam Flemming has worked among the top Chinese Internet players in
the field since 1996. In recent years, Flemming has guided key marketing
agencies and brands in China on the subject. He is also a frequent speaker,
lecturing on branding and marketing at conferences around China.