Asia Market Research

The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two, there are also key differences that distinguish one from the other.

Influencer Or Celebrity?

The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two, there are also key differences that distinguish one from the other.

Peter

Peter Skalberg
CEO
Y&R Advertising Indochina

Peter Skalberg is the CEO of Y&R Advertising Indochina with responsibilities for Cambodia, Laos, Myanmar, Thailand and Vietnam. He say’s that “Advertising runs in Skalberg family.” His brother is a Executive Creative Director in an agency and so is his father.

Peter started out in newspapers and then moved to agency side and has worked on some of the most successful multi-national brands in the world. With over 30 years of advertising experience managing offices and global brands his experience is vast covering a wide range of brands and products such as Bel, Coca-Cola, Colgate, Emirates Airlines, Ferrero, Fosters Beer, General Motors, Heineken, Nestle, Nokia and RedBull.

Structured, strategic and with a strong conviction Peter has built Asia as his home for the past 23 years. Having first worked in Vietnam 1994 he returned to Saigon in 2016 and is building the Y&R Indochina Network and the Y&R philosophy of “Resisting the Usual”.

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