Asia Market Research

Rapid changes in technology, media and Vietnamese consumer habits continue to put pressure on marketing teams to act and innovate faster. But how can you do this while still maintaining a high quality in your campaigns and product launches? Understand what you can do to make your decision-making process more agile and connected to your consumers’ ever changing habits.

How to Win The New Consumer in 2017

Rapid changes in technology, media and Vietnamese consumer habits continue to put pressure on marketing teams to act and innovate faster. But how can you do this while still maintaining a high quality in your campaigns and product launches? Understand what you can do to make your decision-making process more agile and connected to your consumers’ ever changing habits.

Thue Quist Thoamsen

Thue Quist Thomasen
Co-founder
Decision Lab

Thue Quist Thomasen is the Co-founder of Decision Lab, a boutique market research company, headquartered in Ho Chi Minh City, which has a special focus on research into food and beverage, millennials, Gen Z and mobile.

Thue and partner, Aske Ostergard, founded Decision Lab in 2009 along with a Nordic market research company. They bought out the Nordic partners in 2016 and the company currently works with clients in Vietnam and Singapore.

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