Marketing & Media Network
Advertising, Digital, Marketing &
(Wed) 18:00 - 20:30
Hard Rock Cafe
Asiana Plaza, 39 Le Duan Avenue
District 1, HCMC
Speakers / Network Party
Tickets @ 250,000 VND
Join us for July's “M2 – Marketing & Media Network”
event for people interested in advertising, digital, marketing and media. Our
event will include speakers who are experts in their industries who will each
speak for 15 – 20 minutes, with a moderated question and answer session.
We’ll have networking with drinks and food before the presentations and
additional networking and drinks after.
18:00 - Doors Open
- Networking & Food
18:45 - Presentations
20:00 - Networking & Food
Mr. Vincent Van Dessel
Topic: Are you ready to be a ‘living’ brand
So much has changed in the role brands play in
people's lives. Brands are now the real target, and real people in the real
world are in control.
While the world has changed around us, we as
marketers are still doing the same thing, looking for the same answers …
hoping for different results.
We need to stop looking at brands as static
entities in need of a bit of advertising. We need them be present and
participatory in people’s lives
Static brands cannot survive. Living brands
engage, inspire and ultimately grow.
Vincent Van Dessel is the Chief
Executive Officer, Y&R/Wunderman Vietnam and moved to HCMC in September last
year. He has 15 years experience in the advertising industry including
senior management roles at major multinational agencies; he was most
recently CEO McCann Brussels where he oversaw its merger with Lowe.
With experience spanning multiple categories,
Van Dessel’s expertise extends from strategic planning to account and brand
management. Awards won and awards judged include Effies, a Grand Effie,
Cannes and New York Festivals.
Van Dessel is fluent in 3 languages
(and working on his Vietnamese), has a Master in Law, a Master in Sales and
Marketing Management and is a graduate of INSEAD’s Executive Program in
Topic: How to Build the Sports
Entertainment Model in Vietnam
The Sports Entertainment business is a
multi-billion dollar global business however this business is still new and
relatively unknown in Vietnam.
XLE is the pioneer in this field and has a
vision to inspire a change in how sports are delivered and perceived in
Vietnam and to instill confidence that Vietnam sports can have success on
the international stage through proper preparation and presentation.
By taking a long-term development approach,
and by introducing the concept that sports can be a viable business in
Vietnam, XLE, with the Saigon Heat basketball team, SSA, the Vietnam
University Games and other sports projects is raising the awareness of the
sports entertainment business in Vietnam.
In this session, Connor Nguyen, CEO of XLE
will share his thoughts on “How to Build the Sports Entertainment Model in
Vietnam” and will discuss how his company has developed brand awareness in a
new business category and lessons on advertising, branding, marketing and
Connor Nguyen is blazing new trails in
the sports entertainment business in Vietnam. Connor was born in Vietnam but
grew up in U.S. since he was 4 years old. During that time he worked both in
the corporate world and sports area. Connor worked as a business analyst for
Shell Oil and Gas Trading Company and later established his own tennis
academy, coaching players on the professional tour.
Connor moved to Vietnam in 2008 and founded
SSA (Saigon Sports Academy), a sports training school that develops youth
from 4-18 years old in several sports including football, basketball,
swimming, and tennis. He later co-founded the Saigon Heat, Vietnam’s first
professional basketball team, competing in the ABL (ASEAN Basketball
League). Since then several additional sports properties have been developed
under the XLE holding company including VUG, UniGames, and VBA.
XLE’s vision is to be the pre-eminent sports
leader in Vietnam by building a sustainable business model through
delivering sports as entertainment and providing premier player development
Group M Vietnam
Topic: What Brands Need To Do To Survive In
The Digital Age
Every market and every industry is moving from
the Information Age to the Digital Age, and the pace of change is happening
faster than ever before. Every company, brand and country is realizing they
must transform to survive and thrive in this new era.
The only constant is change. Definitely
Digitalization drives the Changes!
The Internet is also changing consumer
behavior and disrupting industries in Asia at an accelerating speed. 2015
promises to be an exciting year for Digital Marketing and Media in Asia,
alongside raised expectations as Asia expands and matures from a Digital
Many big brands disappeared during the
digitalization period. But this also created many opportunities for ideas to
become successful businesses all over the world.
What Is In It For Vietnam?
With Vietnam’s population in excess of 90
million and internet penetration around 40%, what do you need to be aware of
and to be prepared for to be on the top of the Digital Wave? What should you
learn/know from Digitalization on Media Convergence, Content, Content
Engagement, Programmatic Buying and Media business model?
In this session, Kasper will present the whole
picture of digitalization and evolution around the world and what it will
mean for Vietnam’s media industry and the Vietnam market as a whole.
Kasper Aakerlund is the Chief Operation
Officer of Group M Vietnam, the biggest media agency group in Vietnam.
Before moving to Vietnam he was the CEO of the Dentsu Aegis Network digital
agency Isobar, where he ran the 4 Scandinavian offices (Denmark, Norway,
Sweden and Finland). Kasper has been very involved in the digital evolution
and mobile debate in Europe and with Isobar he was been part of many
innovative, awards-winning Mobile projects.
During the last 7 years, Kasper has educated a
large number of the marketing students in Denmark in digital media, media
planning and media strategy as an external lecturer at Copenhagen Business
School. He has also been a part of different advertising / digital contests
throughout the years and is a sought after speaker who always shares deep
insights into the advertising / communications industry.
Register and transfer via Bank or
Ticketbox: 250.000 VNĐ
Register now and pay cash at the door: 300.000 VNĐ
Coming without registration: 350.000 VNĐ
Included in the ticket price two drinks (beer / soft drinks / water) or one
wine, finger foods, network party and the speaker presentations.