M2 - Marketing & Media Network

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Events Calendar

M2 - Marketing & Media Network

M2 - Marketing & Media Network

Advertising, Digital, Marketing & Media


July 1st (Wed) 18:00 - 20:30
Hard Rock Cafe
Kumho Asiana Plaza, 39 Le Duan Avenue
District 1, HCMC

Speakers / Network Party
Tickets @ 250,000 VND


Join us for July's “M2 – Marketing & Media Network” event for people interested in advertising, digital, marketing and media. Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session. We’ll have networking with drinks and food before the presentations and additional networking and drinks after.

  • Date: July 1st. 2015

  • Time: 18:00 p.m – 20: 30 p.m

  • Venue: Hard Rock Cafe




18:00 - Doors Open

          - Networking & Food

18:45 - Presentations

20:00 - Networking & Food




Vincent Van Dessel - Y%R
Mr. Vincent Van Dessel
Y&R/ Wunderman Vietnam

Topic: Are you ready to be a ‘living’ brand in Vietnam?

So much has changed in the role brands play in people's lives. Brands are now the real target, and real people in the real world are in control.

While the world has changed around us, we as marketers are still doing the same thing, looking for the same answers … hoping for different results.

We need to stop looking at brands as static entities in need of a bit of advertising. We need them be present and participatory in people’s lives

Static brands cannot survive. Living brands engage, inspire and ultimately grow.


Vincent Van Dessel is the Chief Executive Officer, Y&R/Wunderman Vietnam and moved to HCMC in September last year. He has 15 years experience in the advertising industry including senior management roles at major multinational agencies; he was most recently CEO McCann Brussels where he oversaw its merger with Lowe.

With experience spanning multiple categories, Van Dessel’s expertise extends from strategic planning to account and brand management. Awards won and awards judged include Effies, a Grand Effie, Cannes and New York Festivals.

Van Dessel is fluent in 3 languages (and working on his Vietnamese), has a Master in Law, a Master in Sales and Marketing Management and is a graduate of INSEAD’s Executive Program in Singapore.

Connor Nguyen - XLE
Mr. Connor Nguyen

Topic: How to Build the Sports Entertainment Model in Vietnam

The Sports Entertainment business is a multi-billion dollar global business however this business is still new and relatively unknown in Vietnam.

XLE is the pioneer in this field and has a vision to inspire a change in how sports are delivered and perceived in Vietnam and to instill confidence that Vietnam sports can have success on the international stage through proper preparation and presentation.

By taking a long-term development approach, and by introducing the concept that sports can be a viable business in Vietnam, XLE, with the Saigon Heat basketball team, SSA, the Vietnam University Games and other sports projects is raising the awareness of the sports entertainment business in Vietnam.

In this session, Connor Nguyen, CEO of XLE will share his thoughts on “How to Build the Sports Entertainment Model in Vietnam” and will discuss how his company has developed brand awareness in a new business category and lessons on advertising, branding, marketing and media.


Connor Nguyen is blazing new trails in the sports entertainment business in Vietnam. Connor was born in Vietnam but grew up in U.S. since he was 4 years old. During that time he worked both in the corporate world and sports area. Connor worked as a business analyst for Shell Oil and Gas Trading Company and later established his own tennis academy, coaching players on the professional tour.

Connor moved to Vietnam in 2008 and founded SSA (Saigon Sports Academy), a sports training school that develops youth from 4-18 years old in several sports including football, basketball, swimming, and tennis. He later co-founded the Saigon Heat, Vietnam’s first professional basketball team, competing in the ABL (ASEAN Basketball League). Since then several additional sports properties have been developed under the XLE holding company including VUG, UniGames, and VBA.

XLE’s vision is to be the pre-eminent sports leader in Vietnam by building a sustainable business model through delivering sports as entertainment and providing premier player development programs.

Kasper Aakerlund - GroupM
Mr. Kasper Aakerlund
Group M Vietnam

Topic: What Brands Need To Do To Survive In The Digital Age

Every market and every industry is moving from the Information Age to the Digital Age, and the pace of change is happening faster than ever before. Every company, brand and country is realizing they must transform to survive and thrive in this new era.

The only constant is change. Definitely Digitalization drives the Changes!

The Internet is also changing consumer behavior and disrupting industries in Asia at an accelerating speed. 2015 promises to be an exciting year for Digital Marketing and Media in Asia, alongside raised expectations as Asia expands and matures from a Digital perspective.

Many big brands disappeared during the digitalization period. But this also created many opportunities for ideas to become successful businesses all over the world.

What Is In It For Vietnam?

With Vietnam’s population in excess of 90 million and internet penetration around 40%, what do you need to be aware of and to be prepared for to be on the top of the Digital Wave? What should you learn/know from Digitalization on Media Convergence, Content, Content Engagement, Programmatic Buying and Media business model?

In this session, Kasper will present the whole picture of digitalization and evolution around the world and what it will mean for Vietnam’s media industry and the Vietnam market as a whole.


Kasper Aakerlund is the Chief Operation Officer of Group M Vietnam, the biggest media agency group in Vietnam. Before moving to Vietnam he was the CEO of the Dentsu Aegis Network digital agency Isobar, where he ran the 4 Scandinavian offices (Denmark, Norway, Sweden and Finland). Kasper has been very involved in the digital evolution and mobile debate in Europe and with Isobar he was been part of many innovative, awards-winning Mobile projects.

During the last 7 years, Kasper has educated a large number of the marketing students in Denmark in digital media, media planning and media strategy as an external lecturer at Copenhagen Business School. He has also been a part of different advertising / digital contests throughout the years and is a sought after speaker who always shares deep insights into the advertising / communications industry.


Ticket Ranks:

  1. Register and transfer via Bank or Ticketbox: 250.000 VNĐ

  2. Register now and pay cash at the door: 300.000 VNĐ

  3. Coming without registration: 350.000 VNĐ

Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations.



M2 RegistrationM2 - Marketing & Media Network
July 1st (Wed) / 18:00 - 20:30 / Hard Rock Cafe


Online Registration closed!


** There is no VAT invoice to be issued for M2 event. Thank you!

If you have registered but will not attend, please notify us by July 1st at 12:00pm so that we can cancel food & drinks for you. If you have pre-paid you will received credit to attend our next event. Email – ely.itvasia@gmail.com

Bank Information

VietcomBankBank: Vietcombank

Branch: Saigon South

Account name: Pham Thi Khanh Tam

Account number: 0181003321198

ACB BankBank: Asia Commercial Bank (ACB)

Account name: Pham Thi Khanh Tam

Account number: 167873259


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