AmCham

 

Sapporo Vietnam, the local subsidiary of Sapporo Holdings, is led by General Director Hirofumi Kishi. Kishi tries to visit a retailer at least once a week. "Sales floors are the most important," Kishi said. "If I depend too much on reports from sales representatives, I would become the emperor in 'The Emperor's New Clothes.' "One of Sapporo's major strategies for building the brand in the country is by establishing direct relationships with retailers rather than leaving it up to sales representatives.”, he presses.
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Hirofumi Kishi - General Director, Sapporo Vietnam

Sapporo Vietnam, the local subsidiary of Sapporo Holdings, is led by General Director Hirofumi Kishi. Kishi tries to visit a retailer at least once a week. "Sales floors are the most important," Kishi said. "If I depend too much on reports from sales representatives, I would become the emperor in 'The Emperor's New Clothes.' "One of Sapporo's major strategies for building the brand in the country is by establishing direct relationships with retailers rather than leaving it up to sales representatives.”, he presses.

 

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