Sam Flemming, Chairman - CIC
Microblogs, known as "Weibo" in China, are the hottest sector in China's internet industry today, with celebrities, leading executives and even politicians setting up accounts to gain fans and followers. The big player is Sina Weibo, and to simplify China's complex and unique digital media market for foreigners, western media often call it "the Twitter of China," but that's a disservice. Weibo sites are used very differently, by users, as well as marketers. Find out more about how Sina Weibo works and how it can help your business this week on "Thoughtful China" from CIC's Sam Flemming, Thoughtful China's P.T. Black, digital marketing consultant Eugene Chew, Darwin Marketing's T.R. Harrington and TBWA/Tequila's Scarlett Lok.