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Amy Chua's book, "Battle Hymn of the Tiger Mother," put the spotlight on demanding Chinese mothers in the U.S. and in China and ignited a global debate about strict parenting techniques. Parenting values are a subject of debate in China, but there's no question that marketers need to understand these women. They are careful buyers of everything consumed by their children, from foods and beverages to entertainment, education, technology and sports. Find out more about these "Tiger Mom" consumers this week on Thoughtful China from Allen Wang, CEO and founder of Babytree.com, China's top parenting social media website, as well as TBWA's Ellen Hou, JWT's Sarah Shen and WE Marketing Group's Viveca Chan.
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Tiger Mom Consumers

Amy Chua's book, "Battle Hymn of the Tiger Mother," put the spotlight on demanding Chinese mothers in the U.S. and in China and ignited a global debate about strict parenting techniques. Parenting values are a subject of debate in China, but there's no question that marketers need to understand these women. They are careful buyers of everything consumed by their children, from foods and beverages to entertainment, education, technology and sports. Find out more about these "Tiger Mom" consumers this week on Thoughtful China from Allen Wang, CEO and founder of Babytree.com, China's top parenting social media website, as well as TBWA's Ellen Hou, JWT's Sarah Shen and WE Marketing Group's Viveca Chan.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes