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China's total consumption of luxury goods reached $10.7 billion as of the end of March 2011, accounting for a quarter of global consumption. China's luxury retail is dominated by foreign luxury marketers, who have been fighting for growth in the mainland. Now, Chinese companies like Shang Xia are starting to produce local luxury brands, and looking overseas for growth. Are westerners ready to accept a "made in China" luxury brand and can local luxury brands provide the status that Chinese shoppers want? Find out this week on "Thoughtful China" from special guests Philippe Lamy, Chloe Reuter, Edwin Song, Alison Mary Ching Yeung and P.T. Black.
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The Rise of Chinese Luxury Brands

China's total consumption of luxury goods reached $10.7 billion as of the end of March 2011, accounting for a quarter of global consumption. China's luxury retail is dominated by foreign luxury marketers, who have been fighting for growth in the mainland. Now, Chinese companies like Shang Xia are starting to produce local luxury brands, and looking overseas for growth. Are westerners ready to accept a "made in China" luxury brand and can local luxury brands provide the status that Chinese shoppers want? Find out this week on "Thoughtful China" from special guests Philippe Lamy, Chloe Reuter, Edwin Song, Alison Mary Ching Yeung and P.T. Black.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes