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Data provided by Chinese web publishers about viewership and click-through rates routinely are inflated in the high double-digits, even though false data destroys the value the digital industry purports to deliver and damages the future of the entire industry as a marketing channel. Thoughtful China debuts this week with a hard look at the lack of accurate data in China's digital media market and strategies advertisers can take to overcome that challenge.
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Data provided by Chinese web publishers about viewership and click-through rates routinely are inflated in the high double-digits, even though false data destroys the value the digital industry purports to deliver and damages the future of the entire industry as a marketing channel. Thoughtful China debuts this week with a hard look at the lack of accurate data in China's digital media market and strategies advertisers can take to overcome that challenge.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes