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China has 700 million male consumers and they are spending more every year on personal grooming, luxury goods, spirits and cars. This is especially true about young, urban, affluent men who are strongly focused on their career, social success and settling down. This week on Thoughtful China, our guests including P&G's Alexander Dony, managing director for male grooming brands like Gillette in Greater China, examine the best ways to market products created for Chinese male consumers.
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Marketing to Men

China has 700 million male consumers and they are spending more every year on personal grooming, luxury goods, spirits and cars. This is especially true about young, urban, affluent men who are strongly focused on their career, social success and settling down. This week on Thoughtful China, our guests including P&G's Alexander Dony, managing director for male grooming brands like Gillette in Greater China, examine the best ways to market products created for Chinese male consumers.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes