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Microblogs are a key segment to watch in China's media market, as advertisers shift budgets into social media. Sina Weibo was the early leader, but Tencent's Weibo is rising fast through aggressive investment. This week on Thoughtful China, we look at Tencent's expansion beyond its instant-messaging into microblogs and talk with agencies about how they're using weibo services as ad platforms.
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Marketing Through Microblogs

Microblogs are a key segment to watch in China's media market, as advertisers shift budgets into social media. Sina Weibo was the early leader, but Tencent's Weibo is rising fast through aggressive investment. This week on Thoughtful China, we look at Tencent's expansion beyond its instant-messaging into microblogs and talk with agencies about how they're using weibo services as ad platforms.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes