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Most multinational marketers in China today have mastered marketing in China's most sophisticated cities, Beijing, Shanghai and Guangzhou, known as tier one markets as well as provincial capitals, or tier two cities. Now they are trying to move into China's smaller cities and towns, tier three and four markets, but it's a tough transition. Find out how to master marketing in the lower tier markets this week on "Thoughtful China."
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Marketing in China's Lower Tier Cities

Most multinational marketers in China today have mastered marketing in China's most sophisticated cities, Beijing, Shanghai and Guangzhou, known as tier one markets as well as provincial capitals, or tier two cities. Now they are trying to move into China's smaller cities and towns, tier three and four markets, but it's a tough transition. Find out how to master marketing in the lower tier markets this week on "Thoughtful China."

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes