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Affluent Chinese are avid consumers of luxury products but they don't always know the heritage of the brands they are buying, and they often need guidance about how to consume luxury products. Companies like Diageo, Alfred Dunhill, Cartier, Armani and Hermes have found they can explain brands better through unique, exclusive experiences compared to traditional marketing. This week on Thoughtful China, we'll find out how to make experiential luxury marketing succeed in China. We'll also give you a rare look inside the new Johnnie Walker House in Shanghai, the first of its kind outside Scotland.
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Experiential Luxury Marketing

Affluent Chinese are avid consumers of luxury products but they don't always know the heritage of the brands they are buying, and they often need guidance about how to consume luxury products. Companies like Diageo, Alfred Dunhill, Cartier, Armani and Hermes have found they can explain brands better through unique, exclusive experiences compared to traditional marketing. This week on Thoughtful China, we'll find out how to make experiential luxury marketing succeed in China. We'll also give you a rare look inside the new Johnnie Walker House in Shanghai, the first of its kind outside Scotland.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes