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One of the key challenges facing marketers in China is creating a work environment that encourages innovation and creative thinking. Chinese students are taught to memorize rather than think creatively, and their culture teaches them not to challenge or contradict superiors, including the boss. But China is changing quickly. Once the home of cheap knock-offs, manufacturers are becoming innovators, R&D centers are booming and companies like HP are fostering innovation in marketing and sales. Find out more this week on "Thoughtful China."
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Encouraging Innovation in China

One of the key challenges facing marketers in China is creating a work environment that encourages innovation and creative thinking. Chinese students are taught to memorize rather than think creatively, and their culture teaches them not to challenge or contradict superiors, including the boss. But China is changing quickly. Once the home of cheap knock-offs, manufacturers are becoming innovators, R&D centers are booming and companies like HP are fostering innovation in marketing and sales. Find out more this week on "Thoughtful China."

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes