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Connecting a brand to a consumer on an emotional level is one of the most powerful forms of advertising. It's also one of the hardest to produce, and China is no exception. This week on "Thoughtful China," we'll find out how Coca-Cola used emotional branding to become the world's number one brand and examine strategies to form emotional connections with Chinese consumers. We'll also tell you about the Go Logo China Challenge, a contest that teaches young creatives how emotions can create great brands.
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Emotional Branding

Connecting a brand to a consumer on an emotional level is one of the most powerful forms of advertising. It's also one of the hardest to produce, and China is no exception. This week on "Thoughtful China," we'll find out how Coca-Cola used emotional branding to become the world's number one brand and examine strategies to form emotional connections with Chinese consumers. We'll also tell you about the Go Logo China Challenge, a contest that teaches young creatives how emotions can create great brands.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes