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China largest marketers are now spending hundreds of millions of dollars to develop, produce and advertise products to local consumers. Ad budgets are growing, and so is determination to win brand loyalty. So why isn't China dominating regional and global awards shows like AdFest and Cannes? Our speakers examine the cultural and operational challenges faced by agencies and advertisers in creating great advertising in China. Featured Guests include Tom Doctoroff, JWT's North Asia Area Director & Greater China CEO; Linda Kovarik, Founder and Head of Strategy at Creative Sherpa, Victor Ng, Executive Creative Director at DDB China Group and Norman Tan, Chief Creative Officer, China at Lowe Worldwide.
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Creative Differences

China largest marketers are now spending hundreds of millions of dollars to develop, produce and advertise products to local consumers. Ad budgets are growing, and so is determination to win brand loyalty. So why isn't China dominating regional and global awards shows like AdFest and Cannes? Our speakers examine the cultural and operational challenges faced by agencies and advertisers in creating great advertising in China. Featured Guests include Tom Doctoroff, JWT's North Asia Area Director & Greater China CEO; Linda Kovarik, Founder and Head of Strategy at Creative Sherpa, Victor Ng, Executive Creative Director at DDB China Group and Norman Tan, Chief Creative Officer, China at Lowe Worldwide.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes