AmCham

 

Word of mouth marketing, both offline and online, connects brands with consumers and drives both sales and brand awareness. Creating talkable brands requires careful orchestration, however, as well as a willingness to engage with customers on their own turf. This week on "Thoughtful China," our guests examine the best ways to build community engagement and advise you how to avoid making critical mistakes while handling an online PR crisis.
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Community Engagement

Word of mouth marketing, both offline and online, connects brands with consumers and drives both sales and brand awareness. Creating talkable brands requires careful orchestration, however, as well as a willingness to engage with customers on their own turf. This week on "Thoughtful China," our guests examine the best ways to build community engagement and advise you how to avoid making critical mistakes while handling an online PR crisis.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes