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This is the full version of "Thoughtful China" host Trevor Lai's interview with Viveca Chan, chairman & CEO of WE Marketing Group. Ms. Chan founded WE in 2005, to help build the first Chinese global brands as well as to help global brands localize and local brands "globalize." In this week's show, she talks about the challenges agencies face in working with local companies, which don't operate like multinational firms, hold varying views on marketing and branding and have different needs from agency partners.
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Chinese Companies as Clients – Q&A with Viveca Chan

This is the full version of "Thoughtful China" host Trevor Lai's interview with Viveca Chan, chairman & CEO of WE Marketing Group. Ms. Chan founded WE in 2005, to help build the first Chinese global brands as well as to help global brands localize and local brands "globalize." In this week's show, she talks about the challenges agencies face in working with local companies, which don't operate like multinational firms, hold varying views on marketing and branding and have different needs from agency partners.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes