AmCham

 

To expand in China, global agency networks are trying to work with local companies. Certainly, it's not easy. Chinese companies don't operate like multinationals and have different views on marketing and branding, but growing in China depends on building business relationships with local firms. We'll examine the issues facing multinational ad agencies as they try to expand their business to include local companies alongside multinational advertisers.
Loading the player...

Chinese Companies as Clients

To expand in China, global agency networks are trying to work with local companies. Certainly, it's not easy. Chinese companies don't operate like multinationals and have different views on marketing and branding, but growing in China depends on building business relationships with local firms. We'll examine the issues facing multinational ad agencies as they try to expand their business to include local companies alongside multinational advertisers.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes