AmCham

 

This is the full version of Thoughtful China host Trevor Lai's interview with Rupert Hoogewerf, chairman and chief researcher of Hurun Report, a Shanghai-based luxury-publishing house he founded in 1999. Hurun Report is aimed at China's richest individuals and its flagship products include the China Rich List, the China Philanthropy List, the Survey of the Preferred Brands of China's Super Rich and China's Most Valuable Brands--the focus of this week's episode. China is now one of the world's largest economies but it still resembles an emerging market when it comes to building brands.
Loading the player...

China's Most Valuable Brands – Q&A with Rupert Hoogewerf

This is the full version of Thoughtful China host Trevor Lai's interview with Rupert Hoogewerf, chairman and chief researcher of Hurun Report, a Shanghai-based luxury-publishing house he founded in 1999. Hurun Report is aimed at China's richest individuals and its flagship products include the China Rich List, the China Philanthropy List, the Survey of the Preferred Brands of China's Super Rich and China's Most Valuable Brands--the focus of this week's episode. China is now one of the world's largest economies but it still resembles an emerging market when it comes to building brands.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes