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This is the full version of the panel discussion on Thoughtful China about the challenges facing Chinese companies as they strive to build strong national brands. The panelists include Elan Shou, senior VP-managing director, China at Ruder Finn and Tim Schlick, DDB's head of strategic planning at Greater China.
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China's Most Valuable Brands – Panel Interview

This is the full version of the panel discussion on Thoughtful China about the challenges facing Chinese companies as they strive to build strong national brands. The panelists include Elan Shou, senior VP-managing director, China at Ruder Finn and Tim Schlick, DDB's head of strategic planning at Greater China.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes