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China is now one of the world's largest economies but it still resembles an emerging market when it comes to building brands. Most private companies were started after 1990, and even more established state-run companies are new when it comes to marketing. This week, Thoughtful China examines the challenges facing Chinese companies as they strive to build strong national and in some cases, international brands in the face of strong competition from foreign companies.
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China's Most Valuable Brands

China is now one of the world's largest economies but it still resembles an emerging market when it comes to building brands. Most private companies were started after 1990, and even more established state-run companies are new when it comes to marketing. This week, Thoughtful China examines the challenges facing Chinese companies as they strive to build strong national and in some cases, international brands in the face of strong competition from foreign companies.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes