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China's media regulator, the State Administration of Radio, Film and Television (SARFT), recently made it more difficult and more expensive for advertisers to buy their favorite time blocks on Chinese TV channels like CCTV. This week on "Thoughtful China," our guest speakers look at the impact of those changes on media plans and ad budgets in 2012.
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China's Media Landscape in 2012

China's media regulator, the State Administration of Radio, Film and Television (SARFT), recently made it more difficult and more expensive for advertisers to buy their favorite time blocks on Chinese TV channels like CCTV. This week on "Thoughtful China," our guest speakers look at the impact of those changes on media plans and ad budgets in 2012.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes