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Baidu's latest earnings report shot past investor expectations. Third-quarter profit rose 80% with better-than-expected ad revenue forecast for the fourth quarter. China's Internet industry has seen a significant shift from companies including Baidu using cash on engineers that copy products to investing in China's digital ecosystem, especially in popular verticals. This week on Thoughtful China, we'll look at the investments behind Baidu's growth, what its competition is doing to catch up and what opportunities their innovations will bring advertisers.
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Building Brands With Baidu

Baidu's latest earnings report shot past investor expectations. Third-quarter profit rose 80% with better-than-expected ad revenue forecast for the fourth quarter. China's Internet industry has seen a significant shift from companies including Baidu using cash on engineers that copy products to investing in China's digital ecosystem, especially in popular verticals. This week on Thoughtful China, we'll look at the investments behind Baidu's growth, what its competition is doing to catch up and what opportunities their innovations will bring advertisers.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes