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This is the extended version of Thoughtful China host Trevor Lai's interview with John Gerzema, Young & Rubicam's global chief insights officer. Mr. Gerzema is world-renowned social theorist on consumerism and its impact on growth, innovation and strategy as well as a respected author.
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Building Brands in China – Q&A with John Gerzema

This is the extended version of Thoughtful China host Trevor Lai's interview with John Gerzema, Young & Rubicam's global chief insights officer. Mr. Gerzema is world-renowned social theorist on consumerism and its impact on growth, innovation and strategy as well as a respected author.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes