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The global financial crisis and the rise of digital media have forced advertisers to reevaluate the way they build brands and interact with consumers. In western markets, shoppers are moving away from overconsumption and embracing virtues like thrift, self-reliance, community, empathy and hard work. The global recession largely missed China, however, so different trends are shaping that market, like the expansion of luxury sales. Find out how marketers are reacting to change in consumer demand and expectations this week on Thoughtful China.
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Building Brands in China

The global financial crisis and the rise of digital media have forced advertisers to reevaluate the way they build brands and interact with consumers. In western markets, shoppers are moving away from overconsumption and embracing virtues like thrift, self-reliance, community, empathy and hard work. The global recession largely missed China, however, so different trends are shaping that market, like the expansion of luxury sales. Find out how marketers are reacting to change in consumer demand and expectations this week on Thoughtful China.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes