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Marketers are eager to complement traditional advertising with online engagement, but finding a partner is a challenge. Many global ad networks were slow to build strong digital media disciplines. That's changing as the needle continues to move towards earned media and social media engagement. Smart agencies are now embracing digital media, and social media in particular, as the core of a good communications strategy. This week on Thoughtful China, we'll look at strategies to build a digital discipline with Viveca Chan, chairman and CEO of WE Marketing Group.
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Building a Social Agency

Marketers are eager to complement traditional advertising with online engagement, but finding a partner is a challenge. Many global ad networks were slow to build strong digital media disciplines. That's changing as the needle continues to move towards earned media and social media engagement. Smart agencies are now embracing digital media, and social media in particular, as the core of a good communications strategy. This week on Thoughtful China, we'll look at strategies to build a digital discipline with Viveca Chan, chairman and CEO of WE Marketing Group.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes