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Finding a good media director has become increasingly difficult. Should companies hire a media technician and educate them about branding--or give brand experts a crash course on media buying? Learn more this week on "Thoughtful China," as we discuss the issue with Alfonso "Pon" de Dios, founder of Telos Media Works and former associate director-media at Procter & Gamble Co. in Greater China.
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Are Media Directors Obsolete?

Finding a good media director has become increasingly difficult. Should companies hire a media technician and educate them about branding--or give brand experts a crash course on media buying? Learn more this week on "Thoughtful China," as we discuss the issue with Alfonso "Pon" de Dios, founder of Telos Media Works and former associate director-media at Procter & Gamble Co. in Greater China.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes