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Marketers are under constant pressure to improve the ways they source, manage and align resources, including their advertising budget, which can lead to high agency turnover and tense negotiations over compensation structures. This week on "Thoughtful China," learn about pitch strategies, procurement and compensation models, and the art of maintaining successful agency-client relationships in China.
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Agency-client Relationships in China

Marketers are under constant pressure to improve the ways they source, manage and align resources, including their advertising budget, which can lead to high agency turnover and tense negotiations over compensation structures. This week on "Thoughtful China," learn about pitch strategies, procurement and compensation models, and the art of maintaining successful agency-client relationships in China.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes