AmCham

 

Marketers are quickly learning how to play ball with extreme sports fans, and the advertising goes far beyond the gear. Urban youth are drawn to the fashion, lifestyle and events like the Kia X Games Asia 2011 recently held in Shanghai, attracting interest from marketers like Converse and adidas.
Loading the player...

Action Sports - Eager Brands. Nervous Parents

Marketers are quickly learning how to play ball with extreme sports fans, and the advertising goes far beyond the gear. Urban youth are drawn to the fashion, lifestyle and events like the Kia X Games Asia 2011 recently held in Shanghai, attracting interest from marketers like Converse and adidas.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes