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China's social media industry has been buzzing about WeChat since it launched over two years ago, but marketers remain confused about how to make WeChat work for their brands. Find out how to advertise through this fast-rising platform this week on "Thoughtful China" from four digital marketing experts, JWT's Eugene Chew, CIC's Sam Flemming, Nielsen's Spencer Hung and im2.0's Chris Tung, who give advertisers the facts they need about China's latest social media craze.
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Working With WeChat

China's social media industry has been buzzing about WeChat since it launched over two years ago, but marketers remain confused about how to make WeChat work for their brands. Find out how to advertise through this fast-rising platform this week on "Thoughtful China" from four digital marketing experts, JWT's Eugene Chew, CIC's Sam Flemming, Nielsen's Spencer Hung and im2.0's Chris Tung, who give advertisers the facts they need about China's latest social media craze.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes