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China has emerged as a political super power in the last twenty years as well as a major economic power and the leading consumer market for products ranging from cars to cognac. This week on "Thoughtful China," host Trevor Lai interviews Tom Doctoroff, JWT's North Asia Area Director & Greater China CEO, about China's recent rise as well as the misconceptions that exist between western and Chinese businesses each looking to expand at home and overseas. A resident of Shanghai for 14 years, Mr. Doctoroff recently published his second book, "What Chinese Want: Culture, Communism and China's Modern Consumer."
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What Chinese Want

China has emerged as a political super power in the last twenty years as well as a major economic power and the leading consumer market for products ranging from cars to cognac. This week on "Thoughtful China," host Trevor Lai interviews Tom Doctoroff, JWT's North Asia Area Director & Greater China CEO, about China's recent rise as well as the misconceptions that exist between western and Chinese businesses each looking to expand at home and overseas. A resident of Shanghai for 14 years, Mr. Doctoroff recently published his second book, "What Chinese Want: Culture, Communism and China's Modern Consumer."

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes