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Marketers are eager to tap Sina Weibo's popularity, which prompted Sina Corp. to hire ad veteran Ken Hong to develop its social media marketing products and services. Find out more about his strategies and products for turning online fans into your brand's best friend -- and what he thinks about Tencent's rival WeChat platform -- this week on "Thoughtful China."
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Turning Brand Fans into BFFs

Marketers are eager to tap Sina Weibo's popularity, which prompted Sina Corp. to hire ad veteran Ken Hong to develop its social media marketing products and services. Find out more about his strategies and products for turning online fans into your brand's best friend -- and what he thinks about Tencent's rival WeChat platform -- this week on "Thoughtful China."

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes