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Building western spirits brands in China is costly and complicated. Luring consumers away from local beer, wine and a popular white spirit called baijiu requires expensive education, sampling programs and distribution networks. Find out from Cyril Camus how one of France's leading spirits brands, Camus, is turning Chinese consumers into cognac fans, this week on "Thoughtful China."
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Tapping China's Spirits Market

Building western spirits brands in China is costly and complicated. Luring consumers away from local beer, wine and a popular white spirit called baijiu requires expensive education, sampling programs and distribution networks. Find out from Cyril Camus how one of France's leading spirits brands, Camus, is turning Chinese consumers into cognac fans, this week on "Thoughtful China."

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes