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Global retailers are looking to China to offset lackluster sales in Europe and the U.S., which are still trying to recover from the global financial crisis, but China's retail market is fragmented and complicated. This week on Thoughtful China, we talk with retail experts about shopper marketing trends in China; find out how local consumers shop and which shopper marketing strategies are the most effective. Find out more on this week's episode.
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Raising Retail Sales in China

Global retailers are looking to China to offset lackluster sales in Europe and the U.S., which are still trying to recover from the global financial crisis, but China's retail market is fragmented and complicated. This week on Thoughtful China, we talk with retail experts about shopper marketing trends in China; find out how local consumers shop and which shopper marketing strategies are the most effective. Find out more on this week's episode.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes