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China is the world's largest mobile phone market with over 900 million subscribers and local consumers use phones for everything from social media to search to shopping. Marketers should be flocking to mobile devices, but that medium gets about one percent of total ad spend in China today. This episode of "Thoughtful China" looks at the reasons advertisers are holding back on mobile as a marketing platform and why the next wave of digital marketing in China will be a super cocktail of location-based services, shopper marketing, and mobile advertising working together.
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Mobile Marketing Trends

China is the world's largest mobile phone market with over 900 million subscribers and local consumers use phones for everything from social media to search to shopping. Marketers should be flocking to mobile devices, but that medium gets about one percent of total ad spend in China today. This episode of "Thoughtful China" looks at the reasons advertisers are holding back on mobile as a marketing platform and why the next wave of digital marketing in China will be a super cocktail of location-based services, shopper marketing, and mobile advertising working together.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes