AmCham

 

Microblogs have come to play a pivotal role not only in brand marketing but also in breaking and amplifying crises and scandals. They disseminate news and guide public opinion. This week on Thoughtful China, our guests will share advice about how to handle a crisis in the microblog era, common triggers for PR problems and strategies to avoid them.
Loading the player...

Managing a Crisis in the Microblog Era

Microblogs have come to play a pivotal role not only in brand marketing but also in breaking and amplifying crises and scandals. They disseminate news and guide public opinion. This week on Thoughtful China, our guests will share advice about how to handle a crisis in the microblog era, common triggers for PR problems and strategies to avoid them.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes