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China has grown quickly into one of the world's leading markets for luxury goods. In 2004, Chinese spent $2 billion on luxury goods, according Ernst & Young. Last year, they spent about $15.6 billion, putting China on course to become the world's largest luxury market by 2015. Revenue has increased faster than knowledge about luxury consumers, which inspired TBWA Group to focus on this category for its first "Let's Talk Disruption" seminar in Shanghai. TBWA invited "Thoughtful China" backstage to interview the seminar's speakers, including luxury experts from brands like Hermès and Coach. On this week's special episode of our show, we'll share excerpts from those interviews.
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Let's Talk Disruption-Luxury Seminar

China has grown quickly into one of the world's leading markets for luxury goods. In 2004, Chinese spent $2 billion on luxury goods, according Ernst & Young. Last year, they spent about $15.6 billion, putting China on course to become the world's largest luxury market by 2015. Revenue has increased faster than knowledge about luxury consumers, which inspired TBWA Group to focus on this category for its first "Let's Talk Disruption" seminar in Shanghai. TBWA invited "Thoughtful China" backstage to interview the seminar's speakers, including luxury experts from brands like Hermès and Coach. On this week's special episode of our show, we'll share excerpts from those interviews.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes