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This week on "Thoughtful China," Amrita Randhawa, president of Mindshare China, talks about how to evaluate the ROI of media spending, how media agencies should be structured to maintain growth in the future and how to evaluate the effectiveness of social media campaigns.
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Is Your Media Campaign Successful?

This week on "Thoughtful China," Amrita Randhawa, president of Mindshare China, talks about how to evaluate the ROI of media spending, how media agencies should be structured to maintain growth in the future and how to evaluate the effectiveness of social media campaigns.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes