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Despite Dentsu's deep pockets and a strong desire to expand overseas, strategies that worked for Japan's largest agency at home didn't work overseas. Dentsu couldn't hold on to major Japanese clients in foreign markets and it was unable to acquire major media like TV stations in many foreign countries as it did back home. This week on "Thoughtful China," we interview Tim Andree, President and CEO of The Dentsu Network, which connects Dentsu's international operations in 29 countries. He is the driving force behind Dentsu's latest expansion strategy, a string of savvy acquisitions like Aegis Group, as well as plans to grow existing acquisitions like McGarryBowen into markets like China.
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Dentsu's Expansion in China

Despite Dentsu's deep pockets and a strong desire to expand overseas, strategies that worked for Japan's largest agency at home didn't work overseas. Dentsu couldn't hold on to major Japanese clients in foreign markets and it was unable to acquire major media like TV stations in many foreign countries as it did back home. This week on "Thoughtful China," we interview Tim Andree, President and CEO of The Dentsu Network, which connects Dentsu's international operations in 29 countries. He is the driving force behind Dentsu's latest expansion strategy, a string of savvy acquisitions like Aegis Group, as well as plans to grow existing acquisitions like McGarryBowen into markets like China.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes