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Media convergence has become a hot topic for ad agencies and marketers, because consumers now have access to media through multiple screens--computers, smart phones, tablets, and TV. This week on "Thoughtful China," host Kitty Bu dives into the world of convergence and learns how it's influencing the future of marketing and communications by interviewing Jean Lin, Isobar's CEO, Asia-Pacific and global chief strategy officer in Shanghai.
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Media convergence has become a hot topic for ad agencies and marketers, because consumers now have access to media through multiple screens--computers, smart phones, tablets, and TV. This week on "Thoughtful China," host Kitty Bu dives into the world of convergence and learns how it's influencing the future of marketing and communications by interviewing Jean Lin, Isobar's CEO, Asia-Pacific and global chief strategy officer in Shanghai..

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes