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With the West still in economic turmoil, companies continue to look at Asia, and particularly China, as a cherished center for growth. This week on "Thoughtful China," we examine how long that trend continue by talking with senior executives at some of the industry's largest players about projected ad spending for 2013. Our guests include Mykim Chikli, Chief Operating Officer, China at ZenithOptimedia; Carol Potter, BBDO's President & CEO, Greater China; Nick Waters, Asia-Pacific CEO at Aegis Media; and Bryce Whitwam, General Manager, China at Wunderman.
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China’s 2013 Ad Spend Forecast

With the West still in economic turmoil, companies continue to look at Asia, and particularly China, as a cherished center for growth. This week on "Thoughtful China," we examine how long that trend continue by talking with senior executives at some of the industry's largest players about projected ad spending for 2013. Our guests include Mykim Chikli, Chief Operating Officer, China at ZenithOptimedia; Carol Potter, BBDO's President & CEO, Greater China; Nick Waters, Asia-Pacific CEO at Aegis Media; and Bryce Whitwam, General Manager, China at Wunderman.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes