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E-commerce is a flourishing industry in China. Consumers have embraced the Internet's ability to offer comparison-shopping and product research, and marketers are eager to expand operations beyond flagship stores in established markets like Shanghai and Beijing. On this week's episode of "Thoughtful China," our experts examine the hurdles facing this market's e-commerce industry and how to overcome them.
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Building Online Sales in China

E-commerce is a flourishing industry in China. Consumers have embraced the Internet's ability to offer comparison-shopping and product research, and marketers are eager to expand operations beyond flagship stores in established markets like Shanghai and Beijing. On this week's episode of "Thoughtful China," our experts examine the hurdles facing this market's e-commerce industry and how to overcome them.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes