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Although foreign media companies have an uneasy relationship with China's leadership, many have found an enthusiastic welcome from local readers and viewers. This week on "Thoughtful China," we talk with Tracy Zhang, president of FTChinese.com, the local-language online publication of the Financial Times, about how she's building a business in China by providing news and analysis for the country's top businesspeople and decision-makers.
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Building Foreign Media Brands in China

Although foreign media companies have an uneasy relationship with China's leadership, many have found an enthusiastic welcome from local readers and viewers. This week on "Thoughtful China," we talk with Tracy Zhang, president of FTChinese.com, the local-language online publication of the Financial Times, about how she's building a business in China by providing news and analysis for the country's top businesspeople and decision-makers.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes