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In this week's episode of "Thoughtful China," host Trevor Lai interviews Kinsen Siu, managing director of Lafayette 148 New York, about the challenges facing a Chinese-owned but U.S.-based brand entering the Chinese market. He also speaks with three pioneers in China's fashion industry, Masha Ma, Ji Chen, and Alton Chow, while Jeffrey S. Buchman, a professor at The Fashion Institute of Technology in New York, shares advice to local designers about how to build brands in the West. Find out what they had to say about building fashion brands in China in this week's show.
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Building Chinese Fashion Brands

In this week's episode of "Thoughtful China," host Trevor Lai interviews Kinsen Siu, managing director of Lafayette 148 New York, about the challenges facing a Chinese-owned but U.S.-based brand entering the Chinese market. He also speaks with three pioneers in China's fashion industry, Masha Ma, Ji Chen, and Alton Chow, while Jeffrey S. Buchman, a professor at The Fashion Institute of Technology in New York, shares advice to local designers about how to build brands in the West. Find out what they had to say about building fashion brands in China in this week's show.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes